Summary

The proposed BPO Center in Homa Bay County aims to provide high-quality, cost-effective outsourcing services to international clients by leveraging Kenya's skilled workforce, competitive pricing, and strategic time zone advantages. The project will enhance operational efficiency for businesses, create employment opportunities, and contribute to the region’s economic growth. Kenya's BPO industry is expanding rapidly, with revenue reaching $570 million in 2022 and projected to grow to $1.3 billion by 2027. This growth is driven by a young, educated workforce, strong government support through tax incentives and skills development programs, and heavy investments in ICT infrastructure. With an estimated investment of $29.5 million, the project will develop a 1,000-seater BPO facility, covering construction, technology, staffing, and operational costs. Kenya's favorable time zone facilitates seamless communication with clients in North America, Europe, and Asia Pacific. The BPO center will cater to industries such as Technology, Finance, Healthcare, Retail, Travel, and Hospitality, offering services like customer support, data processing, content moderation, back-office support, and IT assistance. Despite competition from 60 registered BPO operators in Kenya, none are currently based in Homa Bay, presenting a unique opportunity for investors. The project offers strong financial returns, positioning Kenya as a leading BPO hub within the $516.3 billion global BPO market by 2027. Beyond financial benefits, it promises social impact, including poverty reduction, skills development, women empowerment, and fostering technological innovation in Kenya. The county government seeks equity investors or public-private partnerships (PPP) to fund this initiative, which aligns with Kenya’s digital economy growth strategy and sustainable job creation.

ICT

ICT

Equity Investment

29.5

USD

Startup

Homa Bay