Kenya’s horticultural subsector is growing at 15%-20% annually, and Homa Bay County aims to capitalize on this by establishing a fruit processing plant. The plant will process pineapples, mangoes, tomatoes, watermelons, oranges, and guavas into products such as fruit juice concentrates, puree, and jam. The USD 5 million investment will add value to these fruits, reducing postharvest losses and creating economic opportunities. The facility will feature bulk storage, an extraction line, and sterilization systems to ensure efficient processing. Homa Bay produces 40,000 metric tons of fruit annually, mostly sold raw. With this plant, output is expected to double in two years. The market includes over 50 million Kenyan consumers, with competition from multinational brands, regional processors, and fresh fruit vendors. However, the plant’s strategic location near raw materials provides an advantage, while by-products will be repurposed for sustainability. This project will create 200 direct and 10,000 indirect jobs, improving livelihoods and nutrition while reducing diet-related diseases. It will also empower farmers through modern irrigation, mechanization, and certified seeds, increasing agricultural productivity. Ultimately, the plant will drive economic growth in Homa Bay and position it as a key player in Kenya’s agro-processing sector.

Agriculture

Infrastructure

Equity Investment,Public Private Partnership

5000000

USD

Startup

Homa Bay produces 40,000 metric tons of fruit annually, mostly sold raw. With this plant, output is expected to double in two years.

Homa Bay County